Related Products and frequently bought together on Shopify with Vitals: setup and pricing

Yes, Vitals does frequently bought together and related product recommendations on Shopify. The Vitals app (Vitals: Reviews, Bundles & 40+ on the Shopify App Store) includes a Related Products offer in Upsell Builder that shows product cards shoppers can add one by one, on the product page and in the cart, with an optional discount on each.

🔗 Related Products at a glance

When Related Products is not the right fit

• Products that need custom fields from a product options app. The add button adds the selected variant only and cannot collect text or file uploads.
• A discount for buying items together. Use Product Bundles or Product Add-ons instead.

Related Products is an Upsell Builder offer type that helps you increase average order value by recommending complementary products on your product page and in your cart.

Unlike Product Bundles, which group products into a single offer, Related Products displays individual product cards that shoppers can add independently. You can also apply an optional discount to each related product.

Why use Related Products?

• Increase average order value with relevant cross-sell recommendations
• Show hand-picked, collection-based, or automatically matched products
• Let shoppers add recommended products individually
• Apply an optional discount to each suggested product
• Display recommendations on both the product page and the cart

How to create a Related Products offer

Go to Upsell Builder > Offers > Create bundle > Smart Additions, then click Choose on the List layout. This opens a Related Products offer; you can switch to Add-ons in the offer editor.

Products

In the Applies to and Related products cards, choose which products trigger the offer and which products should be recommended.

Applies to

Select the products that should trigger the offer. These are the product pages where the Related Products widget can appear.

Related products

Choose the products you want to recommend. You can use one of the following methods:

• Specific products: Select up to 10 products
• Collections: Recommend products from one or more collections
• Smart Match: Let Vitals automatically find related products
• Same Collection: Show products from the same collection as the current product

You can also exclude specific products to prevent them from appearing in the recommendations.

Products with custom fields: The Related Products add button adds the selected variant only and cannot collect text, file uploads, or other custom fields from a product options app. To avoid recommending products that require customer input, use Specific products or Collections to select products that do not need custom input. Smart Match and Same Collection can automatically include products that require it. Shoppers can click a product title to open its product page and complete its custom fields before adding it to their cart.

Discount

Adding a discount is optional.

If you enable a discount, it is applied to each related product individually when the shopper adds that product through the offer.

You can choose from:

• No discount
• Percentage off
• Amount off
• Fixed price (a set price for each related product)

Placements

In the Placements card, switch on the rows where the offer should show. Related Products supports two placements:

• Product page

  For the product page widget, you can customize:

  • • Offer title
    • Add to cart button text
    • Number of products shown at a time
    • Maximum title lines
    • Widget styling
    • Widget position: In Customize appearance, choose whether the widget appears by the product description, buy buttons, Add to Cart button, or product end section, then choose whether it appears above or below that section. For the buy buttons and product end sections, you can also place it inside the section, at the top or at the end. This shared setting applies to all Related Products offers and every theme with the Vitals app embed enabled. To place the widget differently on one Online Store 2.0 theme, go to Online Store > Themes, click Edit theme next to that theme, choose Products from the template menu, open the product template, then click Add block in the product section. Under Apps, choose Related Products Upsell, move it to the spot you want, and click Save.
    • Add to cart button styling

• Cart page

  Related Products can also appear as upsell suggestions in the cart, helping shoppers discover complementary items before checkout.

Publish

The editor is a single page: set the Internal name, the products, the optional schedule and discount, and the placements, then click Publish (or Save as draft).

How Related Products works on your storefront

When a customer visits an eligible product page, Vitals loads the Related Products offer and displays the configured recommendations.

Depending on your setup, the offer can show:

• Hand-picked products
• Products from selected collections
• Products from the same collection
• Automatically matched related products

If a recommended product has multiple variants, the shopper can choose a variant before adding it to the cart.

Tips for better performance

• Use a clear, action-oriented title such as “You may also like” or “Complete the look”
• Keep the number of visible products focused to avoid overwhelming customers
• Exclude products that are already promoted elsewhere
• Use discounts strategically to encourage add-on purchases

Related Products vs Product Bundles

Use Related Products when you want to recommend products individually.

Use Product Bundles when you want to group products into a combined discounted offer.

Frequently asked questions

Does Vitals have a frequently bought together app for Shopify?

Yes. The Related Products offer in Vitals Upsell Builder shows frequently bought together and "You may also like" cards on the product page and in the cart. It is part of the Vitals app, together with bundles, product reviews and 40+ other apps.

How much does Related Products cost?

Included in the Vitals All-in-One plan at $29.99/month, with a 7-day free trial. Orders from Upsell Builder offers count toward Direct Revenue Assists: the first $1,000 a month is free, then usage fees start at $40/month. Check the Shopify App Store listing for current pricing.

Can I recommend products that need personalisation?

Not with the add button. It cannot collect custom fields, so choose products without required input using Specific products or Collections. Shoppers can still click a product title to open its page and fill in its fields.

Can I show Related Products on both the product page and the cart?

Yes. Related Products supports product page placement and cart page/cart drawer suggestions.

Can I apply a discount to the recommended products?

Yes. You can optionally apply a percentage off, an amount off or a fixed price to each related product.

Can I control which products are shown?

Yes. You can use specific products, collections, Same Collection, or Smart Match, and you can exclude products you do not want to recommend.

Is this the same as the standalone Related Products app?

No. This offer is part of Upsell Builder and is configured inside Upsell Builder. The standalone Related Products app is a separate feature.