The Vitals All-in-one Plan

Learn how the new Vitals All-in-one plan works, what’s included, and how usage charges are calculated.

The Vitals All-in-one plan is our newest and most powerful plan, designed to grow with your business. Whether you're just starting out or scaling quickly, this plan gives you access to all Vitals apps plus flexible usage-based features that expand as your store grows.

This guide explains how the plan works, what limits apply, and how usage charges are calculated so you always know what to expect.

⭐ What Is the Vitals All-in-one Plan?

The Vitals All-in-one plan is our new, simplified subscription that provides full access to the Vitals suite with usage-based scaling. As your store grows, your plan adjusts to support more visitors, more emails, and more assisted revenue—ensuring you only pay for what you use.

Key Highlights

• $29.99/month USD base subscription
• Includes all Vitals apps
• 7-day free trial
• Unlimited growth potential with usage-based tiers

Existing merchants on legacy plans (Hobby, Business, Pro, Plus) will remain on those plans unless they choose to switch.

🚀 What You Can Use During the Free Trial

During the trial, you get access to all features with starter-level limits:

If you reach a limit, you can simply:

1. Activate the plan early, or
2. Wait for the trial to end, after which you’ll automatically move to the paid plan.

📈 What Happens After You Subscribe

Once your paid subscription begins, your limits expand significantly.

* These features scale with usage. You can also manually set your own usage caps to control costs.

💡 Understanding Usage Charges

Your base subscription is always $29.99 USD/month.

Usage charges apply only if your store enters a higher usage tier based on that month’s activity.

Important Details

• Usage charges are billed based on calendar month activity (1st–30th/31st), not on your subscription billing cycle.
• Charges apply only when you cross a tier threshold.
• You can view all tiers anytime at vitals.app/pricing.
• For the Visitor Recordings app and the Email Marketing app, you can set custom limits in your Vitals dashboard to prevent unexpected usage.

📊 Types of Usage That May Generate Charges

There are five types of usage that may lead to additional fees:

1. Direct Revenue Assists

Revenue directly generated from:

• Upsell Builder
• Back In Stock
• Push Marketing

You can view these inside each app’s Analytics → Revenue section.

If the combined revenue from these apps reaches a higher tier for the month, a usage charge may apply.

2. Conversion Assists

These are sales influenced by customer interactions with certain conversion apps such as:

Each app displays assisted revenue in Analytics → Revenue.

If conversion-assisted revenue reaches a tier, usage charges may apply.

3. Visitor Recordings (Pageviews)

The All-in-one plan includes:

• 0–1,000 pageviews/month: Free
• 1,001+ pageviews: Usage tiers apply

Example:

If your store reaches 2,000 pageviews, you enter the 1,001–10,000 tier, which adds $16 for that month.

You can lower your maximum pageview recording limit anytime in your settings.

4. Email Contacts (Subscriber Count)

Email Marketing scales with the size of your subscriber list.

If your list grows enough to reach a higher tier, usage charges apply.

You can set a custom subscriber limit to control costs.

5. Lead Capture Emails

Emails collected through:

• Pop-ups
• Announcement Bars

• Spin the Wheel

  …count toward Lead Capture usage.

Crossing a tier threshold may generate charges.

🔍 How Billing Periods Work

One common point of confusion involves subscription cycle vs. usage cycle:

• Your subscription renews based on your install date.
• Usage charges are always calculated per calendar month.

Example:

If your subscription renews on the 10th, usage for November is counted from Nov 1–Nov 30, regardless of your subscription date.

⛑️ How to Control or Avoid Usage Charges

Vitals gives you full control of your limits. You can:

• Set maximum pageviews for Visitor Recordings
• Set subscriber caps for Email Marketing
• Monitor revenue assists in the Analytics dashboard

These tools help you manage your monthly costs based on your budget and goals.

This plan was designed to grow alongside high-performing Shopify stores. Key advantages:

✔ All 40+ Vitals apps included

✔ Pay only when sales or usage increase

✔ Freedom to scale without switching plans

✔ Lower base cost than comparable multi-app setups

✔ Transparent usage tiers

The Vitals All-in-one plan ensures fairness, flexibility, and scalability for every merchant—whether you're just getting started or scaling to millions in revenue. With clear usage tiers and powerful built-in controls, you maintain full visibility and cost control while unlocking the full capabilities of Vitals.

If you have questions about your usage, billing, or how to optimize your plan, our support team is always here to help.