Creating Product Bundles offers

Creating compelling Product Bundles is a powerful strategy to increase your store’s conversion rate and average order value. By grouping complementary products together, you make it easier for customers to discover items they didn’t know they needed—boosting both engagement and revenue.

Let’s walk through how to create high-converting Product Bundle offers using the Vitals Upsell Builder.

💡 Got a question about our Upsell Offers? We have a list of frequently asked questions about our Upsell Offers that you can check here: Upsell Builder FAQs

✅ Why Use Product Bundles?

📈 Boost average order value (AOV)
🛍️ Encourage customers to buy related items together
🔍 Expose lesser-known products in your store
💡 Enhance user experience with relevant product suggestions

✨ Tip: You can use Product Bundles alongside other Vitals upsell offers. If both apply to the same products in the cart, the higher discount will automatically be applied. Learn more.

⚙️ Getting Started with Product Bundles

Step 1: Open the Product Bundles App

From your Shopify Admin, go to Vitals > Apps > Upsells > Product Bundles.
Click Create Product Bundle to get started.

🧩 Step-by-Step Guide to Creating a Product Bundle

Step 1: Set Product Eligibility

Here, define which products are included in the bundle.

Each “Product element” represents one product in the bundle.
You can add up to 5 products in a single bundle.

Eligibility Options:

Any Product – Include all products in your store
Specific Products or Collections – Manually choose what to include
Smart Match (from Product B onwards) – Dynamically recommends products using Shopify’s Product Recommendation engine.
- With Shopify's Product Recommendations engine, it recommends products to the customer dynamically, depending on several factors such as (but not limited to):
Same Collection – Adds a random product from the same collection

A real-time Preview Pane shows how your bundle will appear on product pages.

Optional: Enable “Swap Item” Feature

Let customers mix and match bundle items
Great for bundles with product variations (like flavors, sizes, or styles)

Step 2: Define Discount Details

Choose the type of discount you want to offer:

Percent Discount (e.g., 10% off)
Fixed Amount Discount (e.g., $5 off)

💡 You can place 0 (as a discount) if you only like to create a Product Bundle interface, but don't desire to place a discount off the Product Bundle (ex. "Get the set below").

You can also base the discount off:

Current Product Prices
Initial Compare-at Prices (to show a larger visual discount)

🔍 Note: The discount is always applied to the current price. Using the initial price only increases the perceived savings.

For example, a product with the current price of $100 and an initial price of ~~$200~~ with a 10% discount will only have a $10 discount but will show as $110.

In other words, the real discount and the price difference are added up, where $10 is 10% of the $100 current price added up with the difference of $100 between the initial and current price, resulting in a total discount shown to the customer of $110.

Step 3: Customize Appearance

Bundle on Product page

Customize the offer title, Buy Now button, and color scheme, among others
Choose whether the details of the Product Bundle appear only on desktop, mobile, or both

Cart Suggestion on Cart Page

Customizes the upsell suggestion that appears on the cart page
Triggers when only one product is missing to complete the bundle
Encourages users to complete the set before checkout

Post-Purchase on Thank You Page

Shows inside the Thank You Page if the completed order includes part of a bundle but not the complete set
Great for encouraging last-minute purchases
Learn more about Thank You Upsells »

Pop-Up on Add to Cart button

Displays the bundle as a pop-up when a customer clicks Add to Cart on any participating product
Increases visibility for users who didn’t see the bundle directly

🛑 Note: Post-Purchase and Pop-Up options only work on bundles with 2 or fewer products.

Pop-Up on Checkout button

Displays the remaining product as a pop-up when a customer clicks the Checkout button on the cart page while the cart contains only one of the participating products.

Step 5: Final Review and Save

Review all bundle details
Choose whether to make the offer active immediately
Set an internal name for easier management
Define a cart label (how the discount will appear on the cart page before checking out)

Once you're satisfied, click Save—your Product Bundle is now live!

🌍 Multilingual Support

Selling in multiple languages? The Product Bundles app supports storefront translations.

➡️ Learn how to localize Vitals apps for your store »

💡 Final Thoughts

Creating Product Bundles is one of the most effective ways to increase conversions and drive more value from each customer visit. With Vitals’ step-by-step wizard and flexible settings, you can build irresistible bundles that sell themselves.

Start building smarter upsells today and turn more browsers into loyal buyers.

Your perfect bundle is just a few clicks away! 🚀