Setting up the Wishlist app

Why do we need a Wishlist application?

There are multiple reasons why customers would need a Wishlist app. If their favorite product or size is not in stock today, if they like the product but don't have the money today, or even if they plan their dear's birthday, these are all reasons to save a product in a Wishlist.

There are also good reasons for you, as a merchant, to want to see what your visitors consider as favorites. Maybe the top-selling product is not the same as the top favorite product. The Wishlist is also a great instrument to re-engage your customers. Possible features on our to-do list for the Wishlist include: sending push and email notifications automatically when

The products are back in stock, or the opposite, when the product is close to falling out of stock.
The products are promoted with discounts.
enough time has passed to send a reminder about their favorite products

How does it work for your Customers?

All your customers need to do is find the Add to Wishlist button close to the Add to Cart button from the product page and click it. This will save their product on a new page, on your website, at: https://[domain]/a/page/wishlist

The customer's Wishlist is stored indefinitely on our side and backed up on the customer's machine in the form of a cookie.

The products saved in the customer's Wishlist can be added to the cart directly from the Wishlist page or removed if they don't care about it anymore.

How to set up the Wishlist app as a merchant?

The moment you enable the app, there is no further mandatory configuration to be done.

The text displayed on the storefront buttons should already be translated to your store's primary language (considering you use one of the 15 languages we have default translations for). Of course, you can customize the text for any language. You can also choose to show/hide the heart icon.

The Wishlist app's settings page also contains much information about the app's performance.

The Analytics Cards

These cards show you quick stats about the activities received by your store's Wishlist app.

These cards contain the following information:

Wishlists - The number of wishlists created
Products - The number of unique products that got added to wishlists by visitors
Total Value - Shows the grand sum of all products currently added to the Wishlist.
Average Wishlist - shows the average total amount of products added to the Wishlist per visitor.

The Top 10 Products tab

Here, you can see the top 10 products most added to the Wishlists, sorted in descending, starting from the most popular product. Product Variants are not considered for the calculation; only the main product is.

The Events tab

Here, you can see the products that were added to visitor Wishlists. This can provide greater insight into how many visitors to your store added to their wishlists (starting from the most recent to older additions) and also let you know which products were recently added to the Wishlist.

Since an account is not needed to be created by visitors to utilize the Wishlist app, they are assigned unique IDs with the Anonymous tag, and products added by the same Anonymous ID means that those are products added by the same visitor.

If the store has a functionality of account login features, however, their Customer ID will appear in the list instead.

💡 Note: If a customer added products to their wishlist as a standard visitor, but then logged in to an account in the store in that same session (if the store has account features), then the products in the wishlist will be transferred to that account.

The Settings tab

Even though the Wishlist app works immediately out of the box, there are settings that you can modify further to personalize how the app appears on your store.

💡 If you would like the "My Wishlist" link to be moved to a specific location on your menu, that is also possible. Kindly select the option "Nowhere. I will add the Wishlist button in my menu navigation" above.

With this selection, you would need to simply add a Menu Item to your preferred menu in the Shopify admin, write a label for the menu and enter the Wishlist URL from the storefront (the URL should look like this: [store_domain]/a/page/wishlist). This is a 2-minute manual procedure, explained in this Shopify tutorial.

Frequently Asked Questions (FAQs)

Can I import the list of users who added products to their wishlist / Can I import Wishlist data from other apps to the Vitals Wishlist app?

We currently do not have this type of feature yet, but we are looking into it!

I already changed the placement of the Wishlist icon by choosing the option "In the Header, Next to the cart Icon", but it is still not appearing there. What is wrong?

If you have already chosen the appropriate option to make the Wishlist icon appear next to the cart icon, but it still does not appear, you might be using a highly custom structure of the menu. Contact our support team for assistance if that happens.

Can products stay in my Wishlist after I add them to the cart?

Currently, when you add a product from your Wishlist to the cart, it is automatically removed from the Wishlist. We understand that many users would prefer to keep items in their Wishlist even after adding them to the cart. Our team agrees this would be a valuable option and is exploring ways to support it based on user demand. Stay tuned for updates!

❓ App not appearing on your store? The Vitals app might not yet be enabled on your Shopify Theme via the App Embeds section. For more information, you may go here: Enabling the Vitals app via App Embed