Email Marketing on Shopify with Vitals: automations, campaigns, pricing and setup
Last updated on October 22, 2026
Yes, Vitals does email marketing on Shopify. The Vitals app (Vitals: Reviews, Bundles & 40+ on the Shopify App Store) includes Email Marketing, which sends automated welcome, abandoned checkout and thank you emails and one-off email campaigns to your subscribers, built in a drag-and-drop editor with 50+ templates. It works with the contacts Vitals pop-ups, Spin the Wheel and Announcement Bars capture, so list building and email live in the same app.
✉️ Vitals Email Marketing at a glance
| Question | Answer |
|---|---|
| Automations | Welcome, Abandoned Checkout and Thank You flows, each with up to three emails and a wait time you set between them |
| Campaigns | One-off email campaigns to your subscribers list (see How to Create a Manual Email Campaign) |
| Email editor | Drag-and-drop editor with 50+ pre-designed templates, product sections and social icons |
| Sending domain | Send from your own domain with a custom domain setup, or from the Vitals sending server |
| Deliverability tools | Email cooldown (16 hours by default) so a customer does not get two marketing emails too close together |
| Analytics | Subscribers, orders and sales overall; open rate, click rate and orders per campaign. An order counts when the customer opens or clicks and orders within 5 days. |
| Emails sent | No limit on the number of emails you send to your subscribers |
| Pricing | Included in the Vitals All-in-One plan, $29.99/month, with a 7-day free trial. Usage is based on the number of email contacts: the first 500 each month are free, then usage tiers apply, and you can cap how many contacts are imported in Email Marketing > Settings > Email contacts (Limit imported email contacts, 1,000 by default) to control costs (see The Vitals All-in-One Plan). See the Shopify App Store listing for current pricing. |
When Vitals Email Marketing is not the right fit
- Abandoned cart emails. Vitals sends abandoned checkout emails, because the email address is only known once a shopper reaches checkout. It does not email shoppers who leave from the cart page, and it does not send them retroactively for past checkouts.
- Translated emails. Emails go out exactly as written. There is no translation feature.
💡 Have specific questions about the app? See our list of Frequently Asked Questions (FAQs) of the Email Marketing app here: Email Marketing App FAQs
Getting Started: First-Time Setup
Setting up the app is quick and easy:
✔ Activate the Email Marketing app with a few clicks.
✔ Turn on the automations you want (Abandoned Checkout, Welcome and Thank You): each one starts inactive until you set it to Active, as described below.
Activating & Managing Automations
When you activate the app, all automation funnels are initially inactive. To enable them:
- Open the Email Marketing app in Vitals.
- Select an automation (e.g., Abandoned Checkout, Welcome, or Thank You Flows).
Select "Active" in the Status Dropdown option:
💡 Note: The app does not send abandoned checkout emails retroactively to past orders.
Understanding the Email Delivery Funnel
For each marketing flow, you can customize up to three email messages.
✔ By default, all emails in the funnel are active—but you can disable them if needed.
✔ Adjust the wait time between emails to optimize engagement.
Customizing Your Email Messages
Each email consists of two key steps:
Step 1: Adjust Email Settings
Click "Edit Email" to modify:
✅ Email Subject & Sender Name – Personalize your email for better open rates.
✅ Preview Text – Set the short preview text seen in email inboxes.
✅ Cooldown Rule – Prevents sending emails to customers who recently received another marketing email (to avoid spam).
✅ Reply-to Address – Specify where customer replies should be sent.
✅ Send Test – Preview the email by sending a test to your store's email address or any address on your store's domain.
📌 Save your changes before proceeding to content editing.
Step 2: Design Your Email Content
Use the built-in email editor to create professional-looking emails:
✔ Start from 50+ pre-designed templates across different categories.
✔ Customize the email with dividers, headings, images, and more.
✔ Adjust the layout and formatting to match your brand.
There is also a VITALS element that you can insert, where it may have two forms:
- Product section – Add featured products to your email
- Social icons – Add links to your store’s social media profiles
To use Social icons, first set up your social media links in Email Marketing settings.
Once your links are saved, open the email template editor, click Vitals, and select Social icons to place them in your email.
Once you're happy with your design, click "Save", and your email is ready to go! 🚀
Note: For Abandoned Checkout Email Content, the VITALS element with the product type would not represent the product in the customer's abandoned checkout. It is still represented by the dynamic keyword {{ products }}, so make sure that this keyword is used inside your Abandoned Checkout Email content.
Analytics
The Email Marketing app measures the overall generic metrics:
- Subscribers: this is the count of the active emailable contacts. When a new Customer subscribes to your marketing emails, the indicator updates immediately. If a customer unsubscribes, the count will be decreased accordingly.
- Orders: this is the count of orders initiated from email engagement. If the customer opens or clicks the email and finalizes an order in the next 5 days, the order will be attributed to a campaign. This indicator also updates instantly, following the order.
- Sales: this is the total amount of sales generated through the Email Marketing app. It is the sum of all the Orders from point #2.
On the campaign level, the metrics displayed are:
- Open rate: this is the percentage of the emails your customers opened, from the total number of delivered emails. This metric is updated hourly.
- Click rate: this is the percentage of the clicks (or taps) your customers performed on links from your email. This metric is updated hourly.
- Orders: this is the count of orders initiated from email engagement. If the customer opens or clicks the email and finalizes an order in the next 5 days, the order will be attributed to the campaign. This metric is updated hourly.
Note that the campaign-level analytics are aggregated hourly. The analytics are updated at minute 0 of the next hour, for the hour that just passed.
For example, an Order performed at hour 13:01 will be reflected in the campaign analytics at 14:00, when the calculation script runs.
Additional settings
Email cooldown
Email cooldown is an option that can be activated to any email, be it an Automated email or Campaign. The purpose of this option is to avoid sending more than one email to the same customer in a customizable time frame. This will reduce the number of contacts that unsubscribe from your marketing emails, or mark the messages as spam, which helps reduce unsubscribes and spam reports.
For example, when you shoot a Campaign, the customers that already received a Marketing Email in the past 16 hours (default value), will not receive the campaign (if the option is enabled). However, the customers that did not receive any Marketing Email from you in the past 16 hours, will receive the message. So the decision is taken on the customer level, not the campaign level.
You can control the length of the time interval from the global settings of the Email Marketing app:
Send emails from your own domain
Vitals Email Marketing allows you to send emails from your own domain.
Benefits include:
- Improved deliverability
- Better brand recognition
- Increased trust with customers
To get started, go to Email Marketing → Settings → Custom domain. For more information, you can go to our Help Center article about this feature here: Set up a custom domain for the Email Marketing app
Need Help?
Our support team is available to assist you with email setup, customization, and optimization—feel free to reach out anytime! 😊
Frequently Asked Questions (FAQs)
Does Vitals have an email marketing app for Shopify?
Yes. Email Marketing in Vitals sends welcome, abandoned checkout and thank you automations and one-off campaigns, with a drag-and-drop editor and 50+ templates. It is part of the Vitals app with 40+ other apps.
How much does Vitals Email Marketing cost?
It is included in the Vitals All-in-One plan at $29.99/month, with a 7-day free trial. The first 500 email contacts each month are free, then usage tiers apply. See the Shopify App Store listing for current pricing.
Can I send emails from my own domain?
Yes. Go to Email Marketing > Settings > Custom domain. See Set up a custom domain for the Email Marketing app.
How many emails does each automation send?
Up to three per flow. You can switch any of them off and change the wait time between them.
Where can I find more answers?