Shoppable Instagram Feed on Shopify with Vitals: features, pricing and setup
Last updated on November 5, 2026
Yes, Vitals has a shoppable Instagram feed app for Shopify. The Vitals app (Vitals: Reviews, Bundles & 40+ on the Shopify App Store) includes Shoppable Instagram Feed, which shows your Instagram posts as a grid or slider gallery on your home page and product pages and lets shoppers open the products you tag on each post. It comes in the same plan as product reviews, bundles, visitor recordings and 40+ other apps. The same feed also ships as its own free App Store listing, Square: Instagram Feed Gallery.
📸 Shoppable Instagram Feed at a glance
| Question | Answer |
|---|---|
| What it shows | A gallery of the posts from your connected Instagram account, with your title and subtitle above it |
| Shoppable posts | Yes. Tag store products on a post, and shoppers see the tagged products in the post's pop-up, each linking to its product page. See Choosing Instagram posts and linking store products. |
| Layouts | Grid (square), Grid (portrait), Grid auto-layout, Slider (square) and Slider (portrait), set separately for desktop and mobile. Spacing, number of posts and colors are adjustable, and with any layout except Grid auto-layout you can set the desktop width from 1000px to 2000px. |
| Where it shows | Home page (placed automatically near the end) and product pages, or anywhere you add it as an app block in the Shopify theme editor |
| Choosing posts | Show new posts automatically, or turn off Auto publish new posts and pick which posts appear. New posts sync from Instagram about every 6 hours. |
| Connecting Instagram | Connect directly with Instagram, or through Facebook (for an Instagram professional account linked to a Facebook Page), which also shows like and comment counts and your avatar. One Instagram account per store. |
| Standalone app | Square: Instagram Feed Gallery is listed as Free on the Shopify App Store, with the Built for Shopify badge |
| Pricing | Included in the Vitals All-in-One plan, $29.99/month, with a 7-day free trial. Shoppable Instagram Feed counts toward Conversion Assists, so usage fees start once sales assisted by Vitals conversion apps pass about $1,000 a month (from $10). See the Shopify App Store listing for current pricing. |
When Shoppable Instagram Feed is not the right fit
- Customer or influencer content. The feed shows only posts published by your connected account. Posts by other accounts where you are tagged do not appear.
- Several Instagram accounts on one store. Only one account can be connected at a time.
Connecting to an Instagram account 🌐
The first thing first is to connect your Instagram account to the app's settings. This can be done in two ways, depending on how you like your account to be connected:
- Directly using your Instagram account
- Simple and quick connection
- Number of Likes and Comments will not be available.
- Your avatar should be manually uploaded.
- Using Facebook Business Manager
- Needs your Instagram account to be connected first to a Facebook Page
- Number of Likes and Comments will be available
- Avatar is displayed automatically.
Connecting an account managed by someone else
Vitals connects the Instagram account currently logged in in your browser. To connect a business, family, or coworker account, log out of your current Instagram account at instagram.com, or use a private/incognito window. Then log in to the Instagram account you want to connect.
In the Vitals admin, go to Instagram Feed → Settings. If an account is already connected, click Disconnect under Connected Instagram Account. Under Connect with, click Connect with Instagram. Only one Instagram account can be connected at a time.
If the account is an Instagram professional (Business) account connected to a Facebook Page, you can instead use Connect with Facebook through a Facebook profile that manages that Page. If Facebook selects the wrong account, use the Instagram connection method instead.
Checking that your feed is connected and displayed
In Instagram Feed → Settings, check Connected Instagram Account to make sure your account is connected and is not asking you to Reconnect.
Check the Position settings to see whether the feed is enabled on your home page or product pages. On Online Store 2.0 themes, the feed may have been added manually through Display manually → Go to Shopify Editor. Visit the relevant live storefront page to confirm that the feed is visible and includes recent posts.
If posts are missing, check the Posts tab: posts may be hidden, and new posts need to be shown manually when Auto publish new posts is turned off. New posts sync from Instagram about every 6 hours.
Customization
Here are a few ways you can customize the way your Shoppable Instagram Feed gallery looks:
- Display the Instagram Feed automatically on the Product Page (in the Position card) - you can choose to show or hide the IG gallery from your product page and only have it visible on your homepage.
Display the Instagram Feed automatically on the Homepage - This places the Instagram feed automatically near the end of the homepage.
If you want a specific position on the page or you want to place it on other pages, use the editor instead.
- Hide Like and Comment count (accounts connected with Facebook only) - Enable this if you do not want the total count of likes and comments to appear.
- Autoplay videos in the feed - Enable this in Settings to play eligible videos and Reels muted in their feed tiles. Videos play one at a time for 6 seconds; visitors using reduced motion or data-saving settings see cover images instead.
- Feed Layout (individual for both Desktop and Mobile) - You can set the layout of your Instagram Feed differently between the Desktop layout and the Mobile layout for a more customized look.
- Section Title & Subtitle - you can choose how your title and the text underneath it look to catch your visitors attention
- Space between posts - the gap between posts, set in each layout card (4px by default)
- Number of posts - for grid layouts, choose the number of columns and rows; for sliders and Grid auto-layout, choose the number of posts. Set separately for desktop and mobile
- Colors - you can customize the post hover color, as well as the title and subtitle colors to best match your store's design
Making the feed wider on desktop
In Instagram Feed → Settings, use the Feed maximum width slider in the Desktop layout card to set the feed width from 1000px to 2000px. Click Preview on the Desktop layout card to check the result.
If you do not see this slider, change Feed layout from Grid auto-layout to Grid (square), Grid (portrait), Slider (square), or Slider (portrait).
The feed cannot be wider than the section that contains it. If it is shown in the Vitals product end section, and you need it wider, contact our support team.
For a feed added as a theme editor app block, adjust the width in that theme section's settings. On mobile, the feed already fills its container width.
💡 Looking to have this app appear only on specific product pages? You can use the Display Rules section of the app to specify the product pages where you would like this app to appear. For more information, you can refer here: Displaying apps only on specific products using Display Rules
Frequently Asked Questions
Does Vitals have an Instagram feed app for Shopify?
Yes. Shoppable Instagram Feed is part of the Vitals app, together with product reviews, bundles and 40+ other apps. It shows your Instagram posts as a grid or slider on your home page and product pages.
How much does the Vitals Instagram feed cost?
It is included in the Vitals All-in-One plan at $29.99/month, with a 7-day free trial. Usage fees start once sales assisted by Vitals conversion apps, including the Instagram feed, pass about $1,000 a month. The standalone Square: Instagram Feed Gallery app is listed as Free. Check the Shopify App Store listing for current pricing.
Can customers shop directly from my Instagram posts?
Yes. Tag your store products on a post, and shoppers who open that post see the tagged products with links to their product pages.
Does the feed show posts I am tagged in?
No. Only posts published by your connected Instagram account appear.
How often does the feed update?
New posts sync from Instagram about every 6 hours. With Auto publish new posts on, they appear automatically. With it off, you choose which posts to show in the Posts tab.
More answers: Shoppable Instagram Feed FAQs
Still stuck?
Chat with our support team, we'll sort it out with you.