Set up a custom domain for the Email Marketing app

Set up a custom domain for Email Marketing

Using a custom domain allows you to send emails from your own branded domain instead of a shared sending domain. This helps improve inbox placement and customer trust.

Step 1: Open Custom Domain Settings

1. Go to the Email Marketing app
2. Click Settings

3. In the Custom domain section, click Manage custom domain

   

Step 2: Enter Your Domain

Enter the domain or subdomain you want to use for sending emails.

Example:

• yourShopifydomain.myshopify.com  (recommended)

  

You can also enable:

• Warmup – gradually increases sending volume over the first 30 days
• Use DMARC – adds an extra layer of email authentication.

Click Authorize to continue.

Step 3: Add DNS Records

After authorization, you will see a list of DNS records.

1. 

2. Log in to your domain provider (e.g., GoDaddy, Namecheap, Cloudflare)
3. Add each DNS record exactly as shown in the app (interface may differ depending on domain provider).

Step 4: Wait for DNS Propagation

DNS changes may take 10 minutes to 24 hours to update.

Step 5: Verify Your Domain

1. Return to the Custom domain page

2. Click Verify

   

Once all records are confirmed, your domain status will change to Verified.

Domain Statuses

• Pending verification – DNS records not yet detected
• Verified – domain is ready to send emails

Manage Your Domain

After setup, you can:

• Enable or disable Warmup
• Enable or disable DMARC
• Re-run verification
• Delete the domain