Related Products on Shopify with Vitals: features, pricing and setup
Last updated on October 26, 2026
Yes, Vitals has a related products (product recommendations) app for Shopify. The Vitals app (Vitals: Reviews, Bundles & 40+ on the Shopify App Store) includes Related Products, a carousel of recommended products on the product page. It works as soon as you switch it on, and you can also hand-pick which products are shown. It comes in the same plan as product reviews, bundles and 40+ other apps.
🧩 Vitals Related Products at a glance
| Question | Answer |
|---|---|
| How products are picked | Shopify's product recommendations (Smart match), products from the same collection, the same product type or the same vendor, any products from your store, Individual Product Sets you create per product, or a Global Product Set shown on all products. You choose which methods to use and their order. |
| Where it shows | A carousel on product pages. Display Rules limit it to specific products. |
| Product cards | Card style (None, Color or Border) with corner radius, second image on hover on desktop, image aspect ratio, add to cart button, review star ratings and compare-at price |
| Languages | Shows translated product titles on multi-language storefronts |
| Pricing | Included in the Vitals All-in-One plan, $29.99/month, with a 7-day free trial. Sales from Related Products count toward Conversion Assists: the first $1,000 a month is free, then usage charges start at $10 a month (see The Vitals All-in-one Plan). See the Shopify App Store listing for current pricing. |
When Vitals Related Products is not the right fit
- Recommendations on collection pages. The widget is for product pages.
- A custom recommendation engine. Vitals does not run its own AI model: Smart match uses Shopify's product recommendations, and the other methods follow your collections, product types, vendors and product sets.
Looking for the Related Products offer in Upsell Builder instead? That is a different feature, explained in Creating Related Products upsell offers.
Having a Related Products showcase section on your product page is an excellent way of displaying and promoting more of your products. Think of it as an easy way of cross-selling and giving a lot more visibility to your products that your customers would otherwise not so easily find.
While the app is good to go right out of the box, it also offers a lot of flexibility and fine-tuning options to fit your promoting strategy best. You can let the app showcase related products, or you can create handpicked selections of your products using either Individual Product Sets or Global Product Sets.
How to set up Related Products in your store?
Right away, the moment you enable the Related Products app, it will start working on your product page without requiring any additional settings.
To add the Related Products app block in your theme, open a product template in the Shopify theme editor, then select Add block → Apps → Related Products. The block is available only on product templates, not collection, home or cart templates.
However, there are still a few things you can customize from the general settings of the app, such as the title of the section, its alignment, whether to show or not the variants selector and the Add to Cart Button and, most important, the selection method of the products.
How to make the Related Products section smaller
To make the section more compact, open the Related Products app and go to Settings. The preview updates as you change the settings.
- Expand Product card and set Image aspect ratio to Landscape. This makes the image area shorter than the default Square layout.
- In Product card, keep Product title text length set to Limit title, then set Maximum title rows to 1.
- Expand Widget title and lower Title size.
- For additional space, you can lower the top and bottom Margin in Carousel. You can also switch off the add-to-cart option, product review star ratings, or compare-at price in Visibility to remove those rows from product cards.
- Save your changes, then refresh the product page.
In Settings > Selection criteria, tick the methods to use and drag them into the order you want: Smart match, Individual Product Sets, Global Product Set, Same Collection, Same Product Type, Same Vendor and Any products. The main ones:
Same Collection
Remember that products can be added to multiple collections, so you might see a sweater recommended for a phone case if they're both added to the same "New entries" collection.
- Create individual product sets - basically deciding what products are truly related and adding them to a group - this works best if you have a few best-sellers and you want to customize their related products to the max;
- Create a global product set - products selected here will be shown as "related" for all the products - this is best when you add a great product to your inventory, and you want to make sure it gets the best visibility.
💡 Looking to have this app appear only on specific product pages? You can use the Display Rules section of the app to specify the product pages where you would like this app to appear. For more information, you can refer here: Displaying apps only on specific products using Display Rules
Frequently Asked Questions (FAQs)
Does Vitals have a related products app for Shopify?
Yes. Related Products adds a "related" carousel to your product pages, using Shopify's recommendations, your collections, product types or vendors, or product sets you choose.
How much does Vitals Related Products cost?
It is included in the Vitals All-in-One plan at $29.99/month, with a 7-day free trial. Sales from Related Products count toward Conversion Assists: the first $1,000 a month is free, then usage charges start at $10 a month. Check the Shopify App Store listing for current pricing.
Can I choose which products are recommended?
Yes. Create an Individual Product Set to choose the related products for specific products, or a Global Product Set to show the same products everywhere.