Product Labels and badges on Shopify with Vitals: features, pricing and setup
Last updated on October 22, 2026
Yes, Vitals has a product labels (product badges) app for Shopify. The Vitals app (Vitals: Reviews, Bundles & 40+ on the Shopify App Store) includes Product Labels, which puts badges such as Sale, New, Best Seller or your own text on the product photo. You choose which products or collections get each label. Product Labels comes in the same plan as product reviews, bundles and 40+ other apps.
🏷️ Vitals Product Labels at a glance
| Question | Answer |
|---|---|
| What it does | Adds a text badge on top of the product image |
| Label styles | Rectangle, circle or full-width bar, your own text, background and text colour, text size, fixed or dynamic size, position on the image, corner radius and opacity |
| Where labels show | On product images on product pages, collection and search results pages, and the home page (set per label under Page visibility), and inside the Vitals Recently Viewed and Related Products widgets. One setting shows the label on every product image on the product page. |
| Which products | Specific products or collections that you select for each label |
| Several labels per product | Yes. Adjust each label's position so they do not overlap. |
| Themes | Works on most themes, including Dawn-family and Horizon themes |
| Pricing | Included in the Vitals All-in-One plan, $29.99/month, with a 7-day free trial. See the Shopify App Store listing for current pricing. |
When Vitals Product Labels is not the right fit
- Automatic labels by tag, sale price or stock level. A label applies only to the products or collections you select. There are no rules by product tag, discount (compare-at price) or inventory, so a Low stock or Sold out label is only as accurate as the product list you keep up to date.
- Image or icon badges. Labels are text on a flat colour.
- A separate label design for mobile. The same label is used on every device. Dynamic size scales the label with the product image.
In a crowded ecommerce space, grabbing your customers' attention quickly and efficiently is crucial.
The Product Labels app is designed to help you highlight your product's key features, encouraging customers to make quick purchasing decisions. Whether you're showcasing a Best Seller, Limited Stock, or New Arrival, adding visual labels to your product pages can significantly boost conversions.
Why Use Product Labels?
- Capture Attention: With eye-catching labels, you can emphasize important product details, such as sales, trends, or limited availability, driving urgency and interest.
- Boost Conversions: Strategic labeling can lead to higher conversions by encouraging on-the-spot purchases.
Setting Up the Product Labels App
Here’s how to get started with the Product Labels app:
Enable the App
Start by enabling the app In Vitals.
Customize Your Labels
- Label Layouts: Choose between three layouts: Rectangle, Circle or Full width.
- Label Text: Customize the text to match your message, whether it's "Best Seller", "Trending", or "Limited Offer."
- Background & Text Colors: Select the colors you want for the label's background and text. You can choose any color combination to match your store’s branding.
- Label Size & Position: Adjust the size, width, and height of the label, as well as its position on the product image. Sliders allow you to tweak the horizontal and vertical placement to move the label on the image.
đź’ˇ Protip: Always preview your labels and adjust their positioning to make sure they stand out without overlapping other elements on your product pages. Fine-tuning the position is vital to achieving a professional and polished look.
- Corner Radius: If you’re using rectangular labels, you can control the corner radius to create rounded edges for a softer appearance.
- Label Opacity: You can adjust the opacity of the label to make it more or less prominent, depending on your preferences.
- Show the label on every product image on Product Page - when this option is enabled, the Product Label will appear on all product images on the product page, and not just on the first product.
Selecting Products or Collections
- Once you've customized your label, you must select the products or collections where you want them displayed. The Product Labels app allows you to choose specific products or entire collections, giving you full control over where the labels appear. This ensures that your labels target the products that most need attention, such as best-sellers or limited-time offers.
Save the label
- When you are happy with how the label looks, save it and then check its appearance on the store, both on desktop and on mobile.
- Make sure it doesn’t overlap with other labels.
đź’ˇ Best Practice: Avoid using labels on more than 20% of your store's products. Labels are most effective when used sparingly, as overuse can reduce their impact and clutter your store's appearance.
Multiple Labels on the Same Product
If you're using multiple labels on a single product (for example, "Best Seller" and "Limited Stock"), you’ll need to manually adjust the position of each label to prevent them from overlapping. Additionally, check how the product labels from the Product Labels app interact with any existing labels from your store theme. You might need to tweak the placement of your custom labels to ensure they don't clash with the built-in labels from your theme.
Additional Tips to Boost Conversion:
- Use product labels to highlight key promotions such as limited-time offers or best-sellers.
- Combine labels with other promotional tools, like discounts or countdown timers, to maximize urgency.
- Make sure the labels don't overshadow the product image but still draw attention.
With the Product Labels app, you can make sure your customers never miss an important product feature or promotion, leading to increased conversions and better sales.
Frequently Asked Questions (FAQs)
Does Vitals have a product badges app for Shopify?
Yes. Product Labels adds Sale, New, Best Seller or custom text badges on product images, for the products or collections you choose.
How much does Vitals Product Labels cost?
It is included in the Vitals All-in-One plan at $29.99/month, with a 7-day free trial. Check the Shopify App Store listing for current pricing.
Can a label appear automatically on products that are on sale or out of stock?
No. Labels apply to the products or collections you select, not to rules based on tags, sale price or stock. To label sale items, put them in a collection and target that collection.
I enabled the Product Labels app on certain products, but it is not showing. What is happening?
Labels work on most themes. If a label doesn't show, check the label's Status (Active), the products or collections it applies to, and its page visibility (Show on product pages, Show on collection pages, Show on home page). If all are correct, contact our support team so we can check your theme.
I enabled the Product Labels app for a specific collection and it works on the collections page and product pages, but it is not appearing on the homepage. What is wrong?
Open the label and check Page visibility: Show on home page must be ticked. If it is ticked and the label still does not show on your home page, your theme's product cards may not be supported yet. Contact support with your theme name and we will check it.