Facebook Pixels FAQs

How to backup a pixel?

To safely backup a pixel, you'll need to create a new Business Manager in your Facebook account. Only creating a new Ad Account under the existing Business manager won't do the trick.
Then you can add a new pixel for it and insert that pixel ID in our Facebook Pixels app. Actions registered by your first pixel will also be registered by the second one, hence creating a backup.

How to confirm that the pixels are firing correctly?

One way would be to check this in your Facebook Account, where data tracked by the pixel is sent. Our app acts as a host for the pixels. All the tracked data goes to your Facebook pixel page in your Ads Manager.

Your pixel is correctly firing if it sends information to this page, and you can see the activity. Read more about this here.

Better yet, you can use Facebook’s Pixel Helper extension from Chrome. It helps you check if your pixel is firing on each page.

A special case is the Initiate Checkout event - as apps do not work in the Shopify checkout, we fire the IC event when the checkout button is clicked in the cart.

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