Help Center / Apps / Facebook Pixels

Facebook Pixels FAQs

Last updated on October 13, 2026

How to backup a pixel?

To safely backup a pixel, you'll need to create a new Business Manager in your Facebook account. Only creating a new Ad Account under the existing Business manager won't do the trick.

Then you can add a new pixel for it and insert that pixel ID in our Facebook Pixels app. The storefront actions that Vitals tracks (PageView, ViewContent, ViewCategory, AddToCart and InitiateCheckout) will be registered by the second pixel as well, hence creating a backup. Purchases are not among them: see the next question.

Why is there no Purchase event on the pixels I added in Vitals?

The Vitals Facebook Pixels app does not send the Purchase event, and it sends nothing from the checkout pages, because apps do not work in the Shopify checkout. The last event a Vitals pixel receives is Initiate Checkout.

Purchase and the checkout steps are reported by Shopify's Facebook & Instagram channel (or another tracking app) for the pixel connected there, so keep the channel connected. You can use the same pixel in Shopify and in Vitals. Read more in Facebook Pixel comparison - Shopify vs Vitals.

How to confirm that the pixels are firing correctly?

One way would be to check this in your Facebook Account, where data tracked by the pixel is sent. Our app acts as a host for the pixels. All the tracked data goes to your Facebook pixel page in your Ads Manager.

Your pixel is correctly firing if it sends information to this page, and you can see the activity. Read more about this here.

Better yet, you can use Facebook’s Pixel Helper extension/Meta Data Advisor from Chrome. It helps you check if your pixel is firing on each page.

A special case is the Initiate Checkout event - as apps do not work in the Shopify checkout, we fire the IC event when the checkout button is clicked in the cart.