Understanding the Trending Products Analytics
The Trending Products app includes a built-in Analytics tab, so you can see how often shoppers see the "Trending now" carousel, how often they click it, and the orders and revenue it helps bring in.
Where to find it
- Open the Vitals dashboard and go to Apps → Trending Products.
- Select the Analytics tab at the top of the page, next to Settings.
What you can see
The Analytics page shows the app's key performance metrics:
- Impressions — how many times the Trending Products carousel was shown to shoppers
- Clicks — how many times shoppers clicked products in the carousel
- CTR — the click-through rate (clicks relative to impressions)
- Orders — orders attributed to the carousel
- Revenue — the revenue from those orders
Each metric is a tile at the top of the page. Click a tile to add that metric to the chart or remove it. Each tile also shows the change compared with the previous period. By default the chart shows Impressions and Clicks; turn on CTR, Orders and Revenue whenever you need them.
Comparing time periods
Use the date picker to choose the period you want to analyze. The page defaults to the last 30 days, and results are automatically compared to the previous period of the same length, so you can spot trends at a glance.
Frequently Asked Questions
Why are my impressions lower than my store's traffic?
The carousel only counts an impression when it's shown, and it's only shown on the pages where you've placed it: product pages by default, plus the cart page, your homepage or a page with its HTML snippet if you've set those up. It also needs products to show, so a store with very few in-stock products that sold recently may see the carousel less often.
Does this page split the results by placement?
No. Impressions, clicks and orders from the product page, the cart page and the homepage are added together. To compare placements, change one placement at a time and compare the periods before and after.
How can I improve the click-through rate?
Make the cards more compelling: turn on "Show Product Reviews star ratings", "Show the discount label" or "Show compare-at price" in Visibility, or turn on "Let customers add to cart from the widget" so shoppers can add a product without leaving the page. You can also try a "Card style" of Color or Border to make the carousel stand out.
Do these orders count toward my usage charges?
Yes. On the All-in-One plan, the revenue Trending Products helps bring in counts toward Conversion Assists, the same way as Recently Viewed and Related Products.