How to Publish/Unpublish Reviews
Last updated on October 22, 2026
Product reviews are an essential component of your store, providing valuable feedback from customers and helping potential buyers make informed decisions.
Managing these reviews effectively can enhance your store's reputation and customer trust.
This guide will walk you through the steps to publish or unpublish product reviews on your store, for example to hide reviews that break your rules (spam, offensive content, or a review left on the wrong product). Hiding genuine negative reviews can mislead shoppers.
💡 Unpublishing review/s will not delete them. They will still be inside the Product Reviews app but will not be shown on your storefront.
- Go to your Product Reviews app in your Vitals Dashboard and proceed to the Reviews tab (reviews waiting for your approval are on the Moderation tab, where you publish them the same way):
- Select the product where the reviews you would like to publish/unpublish.
- Tick the respective boxes of the reviews you would like to publish/unpublish:
- If the reviews are already published and you would like them to be unpublished, click on the three dots on the upper-right side and select Unpublish in the menu that appears:
- If the reviews are unpublished and you would like to publish them, after clicking the tickboxes of the desired reviews, click the Publish button on the upper-right side:
Deleting/Removing a review
If you are looking to delete a review permanently inside the Product Reviews app, you can do the similar steps above by ticking the reviews and clicking Delete in the bar that appears (or use Delete review on a single review). To unpublish, tick the reviews and choose More actions > Unpublish:
⚠️ Caution: Deleted reviews are permanent.
Regularly monitoring and updating your product reviews will contribute to a positive shopping experience and build stronger customer relationships. If you have any questions or need further assistance, don't hesitate to contact our support team. We're here to help!