Shoppable Instagram Feed FAQs
Last updated on October 22, 2026
Why did my Instagram account get disconnected from the app?
There are several reasons why an Instagram account may disconnect from your store, depending on how the Instagram account was initially connected. See below for the possible reasons:
For Instagram accounts that got connected directly using an Instagram account:
- Instagram forced the logout for security reasons
- The password has changed
- The linked Instagram account has been deleted
For Instagram accounts that got connected using Facebook Business Manager:
- Facebook forced the logout for security reasons (this integration with Instagram uses the Facebook Graph API)
- The password has changed
- The person who linked the account no longer has permission to manage the store's accounts through Facebook Business Manager
- The Instagram account is not properly linked to the Facebook Business Manager account, causing the connection to break
- The linked Instagram account has been deleted
When your account gets disconnected, your posts won't synchronize anymore. Also, the feed won't be displayed on your store, so you have to reconnect your account. To reconnect your Instagram Account, go to the Shoppable Instagram Feed app > Settings and click the "Reconnect" button under Connected Instagram Account.
How can I show/hide only specific posts within the app?
This can only be possible once the option "Auto publish new posts" is disabled:
Once this option is disabled, you can then go to the Posts tab and you can simply tick the checkbox of the posts you would like to hide or show and click Show or Hide:
Why are some Instagram posts where my account is tagged not showing up?
The Shoppable Instagram Feed app only displays posts published directly by your connected Instagram account.
Posts that are created by other accounts, even if your account is tagged in them or they are collaboration posts, will not appear in your feed unless they were originally posted by your connected account.
Why do I see an “already connected to a Shopify Store” error when connecting Instagram?
This error comes from Shopify's Facebook & Instagram sales channel, not from the Vitals Instagram Feed app. Your Instagram profile can remain connected to that channel because it does not conflict with Vitals.
To connect your account in Vitals, open Instagram Feed, go to Settings, select Connect with, and choose Connect with Instagram. Log in with your Instagram account using this direct Instagram option rather than Connect with Facebook.
If you want to connect the profile to a different Shopify store through Shopify's Facebook & Instagram channel, disconnect it from the current store first or contact Shopify Support.
Does the Instagram Feed wait for Shopify cookie consent?
No. The Instagram Feed loads independently of Shopify's cookie banner and is shown whether visitors accept or reject cookies. There is currently no setting to make the feed load only after consent is given.
Post data is provided from Vitals' servers. When available, feed tiles use resized images from Vitals' image CDN. Some images are requested directly from Instagram's CDN, including a full image or video opened by a shopper, the profile picture in the post window, and tiles without a resized image. These requests can occur whether or not a visitor has given consent.
Still stuck?
Chat with our support team, we'll sort it out with you.