Vitals Help Center

Connect the Product Reviews with Omnisend

Last updated on October 22, 2026

The Vitals Product Reviews app integrates with Omnisend.

You can now connect your Omnisend account. Once connected successfully, any reviews submitted by customers using our Product Reviews app will be passed to your Omnisend account.

How to connect your Omnisend account

Firstly, create an API key from your Omnisend Dashboard. To do this, click on your brand name in the top right corner -> Store settings:

Click on the 'API keys' section:
Then click the ' Create API Key' button:

Enter the name of your API key, keep default settings and click ' Save':

Once you have the API key, open your Vitals app and go to Integrations in the left menu -> Email integrations -> Omnisend -> Connect Omnisend. Paste the key into Enter API Key, then click Connect.

That's it! New Product Reviews will be passed to your Omnisend account as custom events. Omnisend receives new product reviews only: emails that other Vitals apps collect from shoppers are not sent to Omnisend.

What Data is Passed

Once you connect Omnisend to your Vitals account in the Integrations tab, a custom event 'Vitals Events' will be created. A few custom event properties will be added once the first new review will be submitted.

Setting up a Workflow for Product Reviews

You can use this custom event to set up an Automation Workflow and send customers who submit new reviews an email confirmation.

You can split based on review rating and send different emails to customers who have submitted bad/good reviews:

Also, you can send different emails to customers whose reviews were verified using splits as well.

In the email content itself, you can include any data that has been passed along with the custom event (name, productID, rating, submitted on date): 

Note! If review is submitted by a contact that hasn't been in the Omnisend audience yet, it'll be added with non-subscribed status. Otherwise, the contact will remain with the same subscription status.