Vitals Help Center
Help Center / AI tools & store builder / AI Tools

Using the AI Marketing Plan for Effective Product Marketing

Last updated on October 28, 2026

Overview of the AI Marketing Plan

The AI Marketing Plan is an AI-powered feature inside the Vitals app designed to help Shopify storeowners market products effectively. Using artificial intelligence, it creates targeted, data-driven marketing strategies for any selected product. The AI Marketing Plan suggests a detailed marketing approach covering:

  • Target Audience Recommendations
  • Social Media Marketing Strategies
  • Search Engine Marketing (SEM) Tips
  • Influencer Partnership Ideas

This tool helps you reach the right customers, drive engagement on social media, improve search engine visibility, and build influencer relationships, all tailored specifically for your product.

How to Use the AI Marketing Plan

  1. Access the AI Marketing Plan Tool

    In your app dashboard, select the AI Marketing Studio on the left sidebar.

  1. Click the "Create marketing plan" button under the AI Marketing Plan tool

  2. Select the Product for Marketing
  • When the AI Marketing Plan is opened, any previously generated reports of products will be listed.
  • Click Create new plan to start generating marketing information for a new product.

  • Choose the product you want to promote and click Generate plan. The AI Marketing Plan will analyze the product and generate a targeted strategy.


  1. Review the AI-Generated Marketing Strategies
  • The AI Marketing Plan will provide suggestions in the following key areas:
  • Target Audience: AI-based audience insights that identify ideal customer profiles based on age, location, interests, and other key demographics.
  • Social Media Marketing Strategy: Suggested platforms, content types, posting times, and engagement techniques to maximize visibility and interactions.
  • Search Engine Marketing Strategy: Relevant keywords, ad tips, and SEO improvements for boosting search engine rankings and attracting organic traffic.
  • Influencer Partnerships: Suggested influencer types, potential partnership formats, and outreach strategies to expand your product’s reach.
  • Alternative Marketing Channels - Other suggested avenues besides your Shopify store where you can market your product.

  1. Apply Your Marketing Strategy or Ask the Tool More Questions to Know Additional Information

  • You can either immediately use these AI-driven insights to guide your marketing efforts or click on the suggested questions for more information.

  • If you have a specific question that is not found in the suggested list, you can click on one question and modify it.


ℹ️ Each new plan and each question you ask uses one credit. The Credits counter in the tool shows how many you have left. If you run out, contact our support team.

Key Benefits of the AI Marketing Plan

  • AI-Powered Recommendations: The planner uses advanced AI algorithms to deliver effective marketing suggestions.
  • Quick Setup: Saves time by creating a comprehensive marketing plan without extensive research.
  • Customizable and Adaptive: Easily switch products and receive updated marketing ideas that stay current with market trends.

The AI Marketing Plan gives storeowners a complete, AI-based marketing solution to improve reach, boost engagement, and increase sales for any product.