Cookies used on merchant storefronts

If you are an experienced web developer and you would like to know more about the Cookies that we use and their life cycle, you may refer to the table below.


Cookie name Application Importance Expiration Function
__v_abar__l_s_t Announcement Bars Non-Essential 7 days Stores a timestamp of when the announcement bar has been closed (to delay the display for 24h)
__v_abar__e_c__ Announcement Bars Non-essential 1 year Stores a flag when the email address has been submitted from announcement bar.
__v_fbp__p_w_a_f__ Facebook Pixels Non-essential Persistent Stores a list of product IDs that had FB pixel fired.
__v_fbp__l_p__ Facebook Pixels Non-essential Persistent Stores a list with active Facebook pixel IDs when checkout button is clicked, so that we won't trigger the InitiateCheckout event multiple times if the visitor returns to the store after first going to checkout.
__v_goal__e__ Upsell Builder / Goal Essential Session Stored the expanded state of Goal widget.
__v_pm__d_s__ Push Marketing Essential 1 year Stores device subscription ID for Push Marketing notifications.
__v_pm__p_v_c__ Push Marketing Non-essential 7 days Stores the number of page views a user had in order to display widget.
__v_pm__l_s_t__ Push Marketing Non-essential 7 days Stores the last timestamp when the widget was shown and notifications were rejected.
__v_pm__s_i_c_t__ Push Marketing Non-essential 7 days Stores the cart token used for order analytics in Push Marketing.
__v_pm__m_s_c__ Push Marketing Non-essential Session Stores the flag containing the fact that the request for saving the cart has started. It’s used to retry the request if it’s interrupted.
__v_pr__r_c__ Product Reviews Non-essential Session Stores a unique identifier received via email, to verify the user has purchased the product under review.
__v_pr__g_r__ Product Reviews Non-essential Session Stores the unpublished (ghost) reviews submitted by a visitor, before being moderated by the shop owner.
v_rsale__n_n_d Recent Sales Non-essential 2 days Stores the total number of notifications displayed.
__v_rsale__n_c__ Recent Sales Non-essential 2 days Stores a flag when recent-sales notification is closed, never to show it again.
__v_wof__c_c__ Spin the Wheel Non-essential Session Stores the coupon code of Spin the Wheel for current user.
__v_wof__w_c__ Spin the Wheel Non-essential Session Stores a flag for when the email submit button was clicked on Spin the Wheel.
__v__wl__c__ Wishlist Non-essential 1 year Stores an Anonymous Customer ID.
__v__wl__l__ Wishlist Non-essential Persistent Stores the products added in the Wishlist.
__v_pops__v_c__ Pop-ups Non-essential 1 day Stores the number of page views since the last popup was shown
__v_pops__p_v__ Pop-ups Non-essential 7 days Stores the IDs of popups that have been shown to the user.
__v_pops__p_c__ Pop-ups Non-essential 1 year Stores a flag when the user submits an email address from our pop-up.
__v__r_u_d__ Global (All) Non-essential Session Stores a flag if the current user is not a bot, after the detection was made
__v_appc__s_c__ Global (All) Essential Session Essential information about the cart items.
__v__r_b_v__ Global (All) Essential Session Stores the flag on redirects made by Vitals. Used to log potential issues that may appear in the redirect cycle.
__v__r_f__ Global (All) Essential Session Stores the redirected from on redirects made by Vitals. Used as a complementary value for __v__r_b_v__ Ensures that users land on the intended page.
__v_cbar__a__ Cookies Bar Non-essential 1 year Stores a flag when Cookies bar is accepted
__v_cc__s_s_c Currency Converter Non-essential Session Stores the soft currency for redirecting the user to the default shop currency in order for the Currency Converter app to work. After the redirect to default, the Currency Converter app can perform the soft conversion.
__v_cc__ws__ Currency Converter Non-essential Session Stores the locale used when redirected by currency converter. This is used to log if the redirect was not successfully.
__v_cc__rp__ Currency Converter Essential Session Stores the redirect details required to prevent an infinite redirect loop in case o failure.
__v_cc__s_c__ Currency Converter Essential 1 year Stores the selected currency. This is an essential storage, as it will reset the currency after each page navigation.
__v_cr__s_t__ Cart Reserved Non-essential Persistent Stores the timestamp when cart-reserved is displayed for the first time.
__v_vrep__t_t__ Visitor Replays Non-essential Session Stores a session storage key with an ID for the current browser tab (which is lost when the tab or browser is closed).
__v_vrep__t_d__ Visitor Replays Non-essential 30 days Stores tracking information like UUID for current user to be identified by visitor-replays.
countdown_max____ Countdown Timer Non-essential Persistent Stores the number of seconds of the countdown length. One cookie will be saved for each product with a countdown.
countdown____ Countdown Timer Non-essential Persistent Stores the timestamp for when the countdown ends. Used for the Cool Off Period setting.
__v_rview__p__ Recently Viewed Non-essential Persistent Stores the products' data that the app uses to render, it is refreshed every four hours via an API call.
__v_rview__p_i__ Recently Viewed Non-essential Persistent Stores the list of IDs of the products recently viewed.
v_aioc__w_m_d All-In-One Chat Essential Session Stores a timestamp for the last time when the welcome message was displayed.
__v_ub__u__ Upsell Builder Essential 7 days Cookie for Upsell Builder requests such as checkout, add to cart
__v_pr__m_d Product Reviews Essential Session When a customer clicks on an email to leave a review on the site, the email & name are temporarily saved in a session cookie to be pre-filled in the review form.
__v_ub__g_o__ Upsell Builder Essential Session When the visitor navigates on the store, while Upsell offers are active, the discount details data will be stored for faster response.
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