Cookies used on merchant storefronts

If you are an experienced web developer and you would like to know more about the Cookies that we use and their respective life cycles, you may refer to the table below.


Cookie name Application Importance Expiration Function
v_aioc__w_m_d All-In-One Chat Essential Session Stores a timestamp for the last time when the welcome message was displayed.
__v_cc__rp__ Currency Converter Essential Session Stores the redirect details required to prevent an infinite redirect loop in case of failure.
__v_cc__s_c__ Currency Converter Essential Persistent Stores the selected currency. This is an essential storage, as it will reset the currency after each page navigation.
__v__p_d_r_c_r__ Global (All) Essential Session Cookie which is set when a cart update is required, a fake cart update is performed and the key was not previously set.
__v__r_b_v__ Global (All) Essential Session Stores the flag on redirects made by Vitals. Used to log potential issues that may appear in the redirect cycle.
__v__r_f__ Global (All) Essential Session Stores the redirected from on redirects made by Vitals. Used as a complementary value for __v__r_b_v__ Ensures that users land on the intended page.
__v_anl__cct__ Global (All) Essential 30 days Keep tracking of current cart token
__v_anl__oct__ Global (All) Essential 30 days Keep tracking of OLD cart token. During store browsing and various page navigation, the cart token gets renewed
__v_appc__s_c__ Global (All) Essential Session Essential information about the cart items.
v_pr__m_d Product Reviews Essential Session When a customer clicks on an email to leave a review on the site, the email & name are temporarily saved in a session cookie to be pre-filled in the review form.
__v_pm__d_s__ Push Marketing Essential 1 year Stores device subscription ID for Push Marketing notifications.
__v_pm__n_n_d__ Push Marketing Essential Session This cookie is for the number of notifications displayed
__v_ub__c_o__ Upsell Builder Essential Session When the visitor navigates on the Cart page, while Upsell offers are active, the discount details data will be stored for faster response.
__v_ub__g_o__ Upsell Builder Essential Session When the visitor navigates on the store, while Upsell offers are active, the discount details data will be stored for faster response.
__v_ub__u__ Upsell Builder Essential 7 days Cookie for Upsell Builder requests such as checkout, add to cart
__v_goal__e__ Upsell Builder / Goal Essential Session Stored the expanded state of Goal widget.
__v_aioc__w_m_d__ All-In-One Chat Non-essential Session This cookie is used to track and manage the display state of the welcome message in live chat channels
__v_abar__e_c__ Announcement Bars Non-essential 1 year Stores a flag when the email address has been submitted from announcement bar.
__v_abar__l_s_t Announcement Bars Non-essential 7 days Stores a timestamp of when the announcement bar has been closed (to delay the display for 24h)
__v_abar__l_s_t__ Announcement Bars Non-essential 7 days This cookie is used to store the timestamp of the last display of the announcement bar
__v__b_i_s__n__ Back in Stock Non-essential 7 days This cookie is used to store the ID of Back In Stock notifications to track and analyze user interactions with these notifications
__v_cr__s_t__ Cart Reserved Non-essential Persistent Stores the timestamp when cart-reserved is displayed for the first time.
__v_cbar__a__ Cookies Bar Non-essential 1 year Stores a flag when Cookies bar is accepted
countdown____ Countdown Timer Non-essential Persistent Stores the timestamp for when the countdown ends. Used for the Cool Off Period setting.
countdown_max____ Countdown Timer Non-essential Persistent Stores the number of seconds of the countdown length. One cookie will be saved for each product with a countdown.
countdown_total_max____ Countdown Timer Non-essential Session This cookie is for the total max of countdown for the Countdown Timer module
countdown_total_min____ Countdown Timer Non-essential Session This cookie is for the total min of countdown for the Countdown Timer module
__v_cc__s_s_c Currency Converter Non-essential Session Stores the soft currency for redirecting the user to the default shop currency in order for the Currency Converter app to work. After the redirect to default, the Currency Converter app can perform the soft conversion.
__v_cc__s_s_c__ Currency Converter Non-essential Session This cookie allows us to switch back to the shop's default currency
__v_cc__ws__ Currency Converter Non-essential Session Stores the locale used when redirected by the Currency Converter. This is used for logging if the redirect was not successful.
__v_fbp__l_p__ Facebook Pixels Non-essential Persistent Stores a list with active Facebook pixel IDs when checkout button is clicked, so that we won't trigger the InitiateCheckout event multiple times if the visitor returns to the store after first going to checkout.
__v_fbp__p_w_a_f__ Facebook Pixels Non-essential Persistent Stores a list of product IDs that had FB pixel fired.
__v__r_u_d__ Global (All) Non-essential Session Stores a flag used for internal request validation
__v_anl__u__ Global (All) Non-essential 7 days This cookie is used to store a unique identifier for each user, enabling accurate and consistent tracking of user interactions for analytics purposes
cart Global (All) Non-essential Session This cookie is for managing the user's cart by storing a token that uniquely identifies the cart
__v_pops__p_c__ Pop-ups Non-essential 1 year Stores a flag when the user submits an email address from our pop-up.
__v_pops__p_v__ Pop-ups Non-essential Persistent Stores the IDs of popups that have been shown to the user.
__v_pops__v_c__ Pop-ups Non-essential Persistent Stores the number of page views since the last popup was shown
__v_pr__g_r__ Product Reviews Non-essential Session Stores the unpublished (ghost) reviews submitted by a visitor, before being moderated by the shop owner.
__v_pr__m_d__ Product Reviews Non-essential Session This cookie is set when a redirect occurs on the Product Page, but this only happens when you are on the review order page.
__v_pr__r_c__ Product Reviews Non-essential Session Stores a unique identifier received via email, to verify the user has purchased the product under review.
__v_pm__l_s_t__ Push Marketing Non-essential Persistent Stores the last timestamp when the widget was shown and notifications were rejected.
__v_pm__m_s_c__ Push Marketing Non-essential Persistent Stores the flag containing the fact that the request for saving the cart has started. It's used to retry the request if it's interrupted.
__v_pm__p_v_c__ Push Marketing Non-essential 7 days Stores the number of page views a user had in order to display widget.
__v_pm__s_i_c_t__ Push Marketing Non-essential 7 days Stores the cart token used for order analytics in Push Marketing.
__v_qal__b_e__ Quick Access Links Non-essential 1 year stores the expanded status for quick access links
__v_rsale__n_c__ Recent Sales Non-essential Persistent Stores a flag when recent-sales notification is closed to never show it again.
__v_rsale__n_n_d__ Recent Sales Non-essential 2 days This cookie is used to keep track of the number of notifications displayed to the user
v_rsale__n_n_d Recent Sales Non-essential 2 days Stores the total number of notifications displayed.
__v_rview__p__ Recently Viewed Non-essential Persistent Stores the products' data that the app uses to render, it is refreshed every four hours via an API call.
__v_rview__p_i__ Recently Viewed Non-essential Persistent Stores the list of IDs of the products recently viewed.
__v_vrep__t_d__ Visitor Replays Non-essential 30 days Stores tracking information like UUID for current user to be identified by visitor-replays.
__v_vrep__t_t__ Visitor Replays Non-essential Session Stores a session storage key with an ID for the current browser tab (which is lost when the tab or browser is closed).
__v_stw__c_c__ Wheel of Fortune Non-essential Session The purpose of the cookie is to store the coupon code that a user receives from the Spin the Wheel feature
__v_stw__w_c__ Wheel of Fortune Non-essential Session This cookie is used to track and manage the state of the user's interaction with the Spin the Wheel module
__v_wof__c_c__ Wheel of Fortune Non-essential Session Stores the coupon code of wheel of fortune for current user.
__v_wof__w_c__ Wheel of Fortune Non-essential Session Stores a flag for when the email submit button was clicked on wheel of fortune.
__v__wl__c__ Wishlist Non-essential 1 year Stores an Anonymous Customer ID.
__v__wl__l__ Wishlist Non-essential Persistent Stores the products added in the Wishlist.
Is this resource helpful? Thanks for the feedback There was a problem submitting your feedback. Please try again later.